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159 minutes w/ rikke maas

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Hi! Could you briefly introduce yourself?

Rikke Maas,

a 22 year old girl.

I like:

books

letters

illustrations

photography

magazines

How is the whole ‘graduation experience’ doing it for you?

Like a roller coaster: fast and exciting!

Could you tell me something about your research project?

A clock without hands, is a project about the perception of time today. We live on the outside of ourselves, we are ruled by the clock. When do we take time for ourselves, to relax or just do nothing? The book consists of two parts: the first part is a collection of essays by philosopher Joke Hermsen and the second part is empty.. or not?

What were some important influences for the creation of your project the way it’s constructed currently? Was there a certain artwork or designer which inspired you in a certain way?

The basis of my project are the essays of Joke Hermsen. Her essays inspired me tremendously, she makes a plea for a slow future. She tells about the importance of the adjustment of the balance between the time and the inner time. The paintings of Mark Rothko fit very well with the subject, if you are in front of such impressive giant painting, you are drawn into the work, and everything around you just get’s noise.

Does this project, to you, feel as like it’s your ‘Mona Lisa’ of all of your work so far?

This project is completely Rikke. I feel that this is the icing on the cake, looking at my years at the academy. Of course you can not do everything you like you in one project. But this is a small look at what let’s my heart beat faster in graphic design.

Ok, well let’s go to another topic. You probably already finished it a bit earlier than we did, but could you briefly inform us on the subject of your thesis?

The subject of my thesis is the visuality of text. I discuss three forms: text as image, text and collage and text as meaning. Artists such as Theo van Doesburg, Edward Ruscha and Jenny Holzer are discussed.

Has your thesis had a certain influence on deciding on the research assignment?if yes, in what way?

Not at first sight, but in some small things I see a link. Because in my research assignment I use only text. Of course, this text has substantive meaning but also the shape and length of the text has meaning.

To what sense would you like your research project, and it’s methodology, to correspond to your practice after graduation?

I love typography and I love books. But I also take the content of the book with me to the future. I do not want to get into the routine of life, living by the clock. But sometimes search for the silence, take a step back, breath and dream. Then you will get the best inspiration.

Where did you do your internship?

Glamcult Studio based in Amsterdam, Glamcult is a design studio with a lot of tasks in the fashion district, but also does projects for example charities. This combination really appealed to me. Also the magazine they release: Glamcult, I’ve read for many years. I learned a lot by Glamcult Studio (Marline Bakker, Suzie Wempe, Isabelle Vaverka). Practical issues such as contact with a customer, but also the steps that are made in a creative process with a deadline.

In what way has the experience of doing an internship changed you, or, your (design) beliefs or (work)habits?

Deadlines, panicked phone calls, wrong documents, confused printers. Those are not only things at the academy but certainly in practice. I am more aware that you need to get most out of your time. But not to catch up by the time: sometimes take some distance to get your ideas into perspective. The importance of graphic designers is also very large.

Did they serve avocado during lunch?

Yes of course, avocado hüttenkase and watercress.

Onto another one of the projects of graduation: could you inform us on your partner, client and type of assignment for the practical assignment?

My practical assignment was to design the new stamp for Post NL. The client and contact person at Post NL was Julius Vermeulen.

Five years from now, you’ll be doing what?

I’m a designer who has big fun designing magazines, books and illustrations.

Any advice for upcoming graduate students, or maybe for new students?

Have fun!! Play with everything you get (letters, colors, content, images)! There is time enough to become serious.