101 minutes w/ britte hietkamp

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Could you introduce yourself?

My name is Britte Hietkamp, 23 years old and one of the students of Graphic Design who will graduate. (Of course otherwise you wouldn’t ask me)

How is the whole graduation experience doing it for you?

Euhm.. Like a roller coaster, it’s going fast, it has his ups and downs. But is nice to work on your own project with all it’s freedom. And it’s nice to work within a group of students who are very supportive. There is no competitive feeling to each other, everyone is wiling to help an other. It’s doing good to work in such a nice atmosphere.

Could you tell a little about your research project?

My project is about ‘the convertibility(?) of people, especially of an individual. I started my research with my profile. Four years a go I left my home, Leek (Groningen) and moved to Arnhem. I went back after those years and searched for the people who took over my routines. For example; Dieuwertje Bijnagte and Enrico Wardenier were hired to take over my hours at the restaurant where I worked. Another example; My little brother moved to my room. In total I found sixteen people – I call them the ‘identities’ – who filled a piece of me. Those identities together are a representation of the profile… how, not ready yet.

Those identities together are a representation of the profile, the personage. So; Profile= Identities= Personage. What will be shown at the exhibit is the search to the identity of the personage. For this I used a database which I made of facial parts from the identities. With my database you can make over millions different ‘new’ people. But imagine that when you have a little bigger database you could make every person in the world, with relative smalla database.

What were some important influences for the creation of your project the way it’s constructed currently? Any particular designers or artworks or books or anything that you consider inspiration for this project?

Hans op de Beeck was a big inspiration for me. Especially the artwork ‘Staging Silence (2)’. Actually, the introduction text of his show besides his work was a starting point for my project.

What do we create to provide ourselves an identity and to make ourselves comfortable? How do we cope in a world that is increasingly difficult to understand and in which a human being seems to be replaceable?

Does this project, to you, feel as like it’s your ‘Mona Lisa’ of all of your work so far?

haha, maybe it does.

Could you briefly inform me on the subject of your thesis?

My thesis is about how individual authorship is making collective authorship within (graphic design) studio’s and (graphic design) collectives.

Has the subject of your thesis had a certain influence on deciding on subject of the research assignment? Or are they not related at all?

It wasn’t my starting point but in a certain way it’s very related. It’s both about making one identity from individuals.

 

To what sense would you like your research project, and it’s methodology, to correspond to your practice after graduation?

After graduating I still want to explore the little stories and invisible phenomenons within my free work. And I also want to use and explore a lot of different mediums, materials and technics

Where did you do your internship?

I did my internship at Kossmann.deJong in Amsterdam. It’s a big office and they call themselves exhibition architects. Their clients are mostly museums like the ‘Gemeente Museum Den Haag’ but they also work for Schiphol (they do the interior design) and the biggest project they worked on during my internship was the for the National Military Museum’. Most of those projects have a duration of multiple years.

In what way has the experience of doing an internship changed you of your (design)beliefs or (work)habits?

Ehm.. I am more organized and structured now but the most important thing I learned is to stand up for my own opinion and beliefs. The beliefs itself didn’t change.

Did they serve avocado during lunch?

Haha, yes they did… and now I’m addicted to it. They’re at it’s best when they are a little bit smooth on freshly baked brown bread with a fried egg on top.

Could you inform us on your partner, client and type of assignment for the practical assignment?

Together with Joëlle Terlouw I designed a catalogus of the archive of announcement posters for the exhibition from the Stedelijk Museum Amsterdam. We used 700 posters and came up with a structure to use two ways of navigation (date and alphabetical). When you read the book on a normal way you’re following the navigation ordered on date. The alphabetical posters are turned 90*, so when you turn the book you can follow this way of navigation. The outcome of this structure is that when you’re looking for a poster of let’s say Wim Crouwel, you can be surprised with a poster next to Wim Crouwel from a total different designer of another year. So the reader can explore, but the book also functioned as a good research book because you can choose the context of a poster by choosing the navigation. The three indexes are very useful to navigate, look things up, but als give you a nice overview of the amount of posters. The collaboration with Joëlle couldn’t be better and I am very proud of the result.

What will you be doing in 5 years from now?

Well.. I hope to do a combination of challenging design projects and teaching/give workshops to teenagers and children. But first I want to explore myself more as a Graphic Designer by a nice studio.

Any tips for upcoming graduate students? or for new students?

Be true to yourself and explore!

61 minutes w/ hilde peters

Category: Project
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Hi, could you introduce yourself?

I am Hilde Peters, 29 years old, living in Cuijk.

How is the whole graduation experience doing it for you?

It’s great after 3 years to be allowed to choose my own design projects and still have simultaneously the conversations about it with the teachers. This was the year in which I learned the most, have discovered what suits me as a designer. I’ve also enjoyed writing my thesis.

Could you tell us about your research project?

My research was focused on unintentional language. I’ve listened to sentences on the street and noticed how poetic some of them were. I gave them a ‘stage’ in the public space, on public grids.

What was the urgency for you to start this project?

Text in our public space that is not intended to persuade, entice of inform is exeptional. I like the unintentional aspect of communication, because it is pure. Instead of the million written things you can find online, these sentences would have been lost forever if I hadn’t used them. The sentences did not receive an online ‘like’, but many offline thumbs up and smiling faces.

What were some important influences for the creation of your project the way it’s constructed currently?

In our modern communication via social media, we are constantly creating an ‘image’ of ourselves. I want to show the value of the spontaneity in our reality.

Does your research project, to you, feel as like it’s your Mona Lisa of work so far?

Yes, I guess so. In the previous years, my work also shows my identity as a designer in aspects, but never was a project so refined and finalized as now.

Could you briefly inform us on the subject of your thesis?

My thesis is about our rationalized society and how (nature, experience and technology in) art can provide us wonderment to get us for a moment out of the everyday life. In today’s society we can understand almost everything. I think it sometimes is important not to understand anything.

Has your thesis had a certain influence on deciding on the research assignment?if yes, in what way?

Yes, absolutely. In my research I have felt the same urge for ‘offline surprises’. I saw people passing my work, looking two times, because it was different than what they saw everyday in their street. That is exactly what I was aiming for in my thesis. I want us to stay away from a life on autopilot.

To what sense would you like your research project, and it’s methodology, to correspond to your practice after graduation?

What I like the most about this project is that the project translates what I think. It is a ‘performance’ in the middle of society, but it wouldn’t really match my character if I had to stand over there…Now the spotlight is on the work and I can communicate through my work.

Could you inform us on your client and type of assignment for the practical assignment?

My client was ‘Actieradius’ – an organization dedicated to mediation in supply and demand in volunteering – I developed a low–budget volunteer recruitment drive that can be performed by volunteers themselves.

Could you perhaps elaborate a little on your ‘GDA Experience’ as to how you’ve experienced over all in the last four years?

I was completely new to the world of graphic design. I knew I had an affinity with it, but I had no background or previous classes in this sector. I’ve learned a lot, these four years. I have absorbed information and experience like a sponge. It was a great time, in which I’ve fully committed to the academy, to get the best out of myself. It was incredibly intense, but I fully enjoyed it.

What will you be doing in 5 years from now?

I hope to be an independent designer that accomplishes every project with the same enthusiasm there is now.

Any advice or tips for upcoming graduate students or new students?

This is the year in which you can freely explore what kind of designer you are and want to become. Enjoy it.

84 minutes w/ kevin kuijpers

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Could you briefly introduce yourself?

I’m Kevin Kuijpers, turning 26 next week, studying Interaction Design

How is the whole graduation experience doing it for you?

t feels like stepping away from the typical school assignments I have had for years and finally getting to a more professional level. The last months I notice I’m making decisions faster and more consequent and I’m not too depended about what the teachers say.

Could you tell us about your research project?

I’m basically making my own life–size hologram. I made a smaller holographic cinema for an earlier assignment and saw there was more potential. Back then I wanted to walk through this holographic cinema and now I’m actually achieving that. Originally I wanted to bring Aaliyah, my R&B idol, back to life. A hologram is a technique that makes this sort of possible and it has been done before, with 2pac for example and recently Michael Jackson. During that project I noticed if you have multiple holograms behind each other, the colours would mix. Now I’m not using a hologram to recreate a singer but the make an immersive installation, based on the properties of a hologram.

What were some important influences for starting this project?

2pac’s concert at Coachella is definitely an inspiration, that’s what started the whole project. Works of LAb[au] and Mike Reinierse about color synthesis also made me wanna go into that direction.

Math is my current guidance, the forms I’m projecting in my hologram are based on geometry.

Does your this project, to you, feel as like it’s your ‘Mona Lisa’ of your work so far?

Almost. Most of the time a get inspired by some scientific phenomenon, that’s what the hologram is. My thesis is a critique on how software companies work, that’s also an interest of mine. But there are no information design in my ‘Mona Lisa’. But that’s just how it is. There is no information design in my ‘Mona Lisa’. So where normally my projects are about internet politics, science and big data, big data is not represented in my graduation work.

Could you tell a little more about your thesis?

My thesis is about how and why a designer or artist should loosing him– or herself from the restricting rules mighty companies, such as Google, Apple, Microsoft and Adobe, lay upon him/her. Though we think that software gives us endless freedom, it’s still designed by someone else. Someone else decided what things you can do with the software and what not. Designers should know their tools by heart to use them to the fullest. They should know how these companies work and what influence they have on a designer.

Has your thesis had a any influence on deciding on the subject for the research assignment or not at all?

Short: no.

To what sense would you like your research project, and it’s methodology, to correspond to your practice after graduation?

I’m considering using open source software only for my own work. As a coder I regularly visit sites of the open source community and I see that people are really helping each other out. And I may even read the whole license agreements of app. So I know what they can do with my data, and also for laughs, some agreements are linguistically funny.

Where did you do your internship?

At the artist collective LAb[au], in Brussels. They make a lot of audiovisual sometimes kinetic installations. Their work is more about computer generated processes and the art of it. I co–build a work called m0za1que and did a lot of practical stuff like soldering, which I needed. I was spending too much time designing behind my 13” laptop and I needed a break from that. Though I didn’t only learn practical stuff there, I also experienced how a international artist collective works in the capital of the EU.

In what way has the experience of doing an internship changed you, or, your (design) beliefs or (work)habits?

Knowing how much time a single thing cost is pretty important when you’re doing repetitive work. That way you have a more realistic planning. And speaking multiple languages opens doors. Especially in Brussels.

Did they serve avocado during lunch?

YES! haha. And humus and quinoa. Funny story, I actually brought my own food to Brussels, how Dutch of me. They called me Snelle Jelle because I ate those for the first several weeks during breaks. Now I ditched Snelle Jelle for humus.

Could you inform us on your partner, client and type of assignment for the practical assignment?

The head of the master Architecture of ArtEZ Gerard van Heel asked me and Jorian Bekker to make the site for the finals of 2013. There has never been a site, only a printed catalog. The collaboration did not go so well, I ended up doing most of the coding, though now I finally understand javascript.

What will you be doing in 5 years from now?

Hopefully doing small design projects regularly and doing my own research and projects aside, in a large city, preferably abroad.

Any tips for upcoming graduate, or new students?

Do what you always wanted to do in your last year, since it’s a long project and you have to keep yourself motivated even if the critique is harsh.

93 minutes w/ joëlle terlouw

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Could you introduce yourself?

Yes, I am Joëlle, 22 years old.

At the moment I live in Kootwijkerbroek (Gelderland)

How is the whole graduation experience doing it for you?

I think it’s all pretty cool actually. You get a lot of freedom and it seems that this creates much more opportunities… Choosing your own project instead of getting an assignment from a teacher is much more motivating somehow. You are really responsible of successfully finishing your own ideas. I find that exciting, good and very interesting!

Could you tell us something about your research project?

Yes, I’m researching autonomy. Autonomy is a much used word in descriptions of art and graphic design en is being used in many ways. But those ways are very much contradictive to each other. First, I researched the use of the term ‘autonomy’ in literature. I found all sorts of conflicting uses, which I think devalued the term. Which is a shame, because autonomy is such a beautiful, powerful word. In my research project I want to raise awareness for the ambivalence of autonomy, to revitalize the discussion on autonomy (like how this happened a few years ago with The Autonomy Project in the VanAbbenmuseum).

Autonomy is not something physical, or something tactile, and this is why there is so much to be said about it. For instance, on one hand you could say that autonomy is aesthetical, that is it about the beauty of something, or the use of materials and the experience of that. On the other hand, you could say that when the aesthetical values of an artwork are playing a too big role, this artwork cannot be autonomous anymore.

This is just one of many discussions which is involved when it comes to autonomy. That discussion, ironically but serious, is something which I want to bring to the surface and show. Doing that, I will stay neutral. There is already so much said about it, I don’t feel the need to add another opinion to that.

What were some important influences for the creation of your project the way it’s constructed currently?

By having talks with teachers, other students and the authors of the articles on autonomy, I found out that the autonomy of art is comparable with the ‘Is there a God?’–matter within religion. Doe autonomy exist or not? Autonomy is, just like a God, physical, not touchable. Everyone has their own opinion on the (non) existence of it. This creates an endless discussion which also applies to autonomy. I found this quite exciting, it motivated me even more to research all the facets of the autonomy discussion. That is how I realized that autonomy is a sensitive subject. Which I had to approach rather seriously, with some irony. Because the discussion on autonomy is absurd, but because of that, very interesting as well.

Does your research project, to you, feel as like it’s your Mona Lisa of your work so far?

It definitely is a project which is close to my interests. In that sense it feels more ‘balanced’ than other projects. And the assignment is not officially given by school, but by yourself. That feels kind of awesome… This project is among other things based on research, which I like, and now you’ve had the time and space for it. That deepness is what makes the project really interes– ting. It contains a certain urgency, which makes this project more valuable than other past projects.

Could you tell us something about your thesis?

My thesis has the same base as my research project. Like I said before artworks are often labeled ‘poetic’ or ‘autonomous’. In my thesis I focus on poetry. What is poetry? Wat does poetry mean in this period of time and how can a graphic designer insert poetry in his or her design?

This thesis has a basic structure of a gradient. It begins with the poetic text (a poem), then fades into visual poetry (words and letters poured into a certain shape), and from there it fades into the poetic image (images) and eventually this all comes together in a poetic design. A graphic designer uses words and images as base material. Poetry communicates in a very special and often ambivalent way with these materials, what can be very interesting for a graphic designer!

Has your thesis had a certain influence on deciding on the subject of the research assignment?

The subjects are relatively close to each other, and the starting point of both subject is also king of the same (the question of what the word actually really means and how it’s been used in the world of art and graphic design). The way of looking at and researching of the subject in both projects have definitely influenced each other.

To what sense would you like your project, and it’s methodology, to correspond to your practice after graduation?

I find the research minded approach very important and valuable. I definitely want to continue that, but than maybe in way that is even more combined to my personal style. ArtEZ has a very own style, throughout the years you certainly pick up on that a little. But I want to emphasize my own style and combine this with a research minded approach. Enthusiasm, focus on a certain design and studying while researching.

Where did you do your internship?

My internship was at Buro Reng in Groningen.

Buro Reng does both commercial as self–initiated projects. I find that to be a very pleasant combination, because I wanted to learn in both fields. Hans Gerritsen and Pascal Rumph are the owners of the studio. At the moment they work a lot on websites and other digital applications.

 

In what way has the experience of doing an internship changed you of your (design) beliefs or (work)habits?

Communication is a very central thing at their studio, and they’re very good at it! They are honest, open and direct. They have definitely inspired me as to becoming aware of words. And they also encouraged me to keep doing what feels good to me. It’s less stressing for both yourself and in the communication towards the client.

Did they serve avocado during lunch?

Haha, NO! not even! They did have a lot of other good food though!

Could you inform us on your partner, client and type of assignment for the practical assignment?

I did my practical assignment in collaboration with Britte Hietkamp. This collaboration went very well and the assignment that we got was very cool. We had to make a design for a graphic design file catalog. Beautiful posters! Very nice material to work with, that alone made the project just awe some to work on. What became kind of an interesting matter was the fact that the Stedelijk Museum really wanted us to make them a very basic research document and that our guiding teachers at ArtEZ wanted to see us experiment a lot. After a lot of considerations, we found a good and cool compromise, which of course was kind of exciting during the final presentation. We showed them the final publication and they loved it!

What will you be doing in 5 years from now?

Very likely I will be doing a masters or working at a graphic design studio to gain some working experience, and next to this I will probably be working on self–initiated projects.

Any tips or advice for upcoming graduate or new students?

Let yourself be guided by the teachers, but mostly: stay true to yourself and your own ideas!

58 minutes w/ iris ijsvelt

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Could you briefly introduce yourself?

My name is Iris IJsvelt, I’m 22 years old and I live in Arnhem.

How is the whole graduation experience doing it for you?

It’s a periode where you really have to make choices for yourself and stay close to what you want to do. This was sometimes a bit difficult but also a good learning process.

Could you tell us about your research project?

My research project is about plastic objects which I found on the streets or in secondhand stores. The objects are left behind and I want to show these because a lot of people don’t seem to notice them anymore. In the project I am giving the objects a new function by using them again in a visual game of ordening, typology and structure. It’s about my view at the stuff we leave behind.

What was the urgency for you to start this project?

I have always been interested in using material that already exists. This is also what I am doing in this project. I want to show people something that I found very interesting and beautiful. I want to show people what is already there and what people walk by, and what they don’t see anymore.

What were some important influences for the creation of your project the way it’s constructed currently? Like, did you look at a certain designer or artwork, which inspired you?

I started to research the method of using existing materials in my thesis. Examples like Erik Kessels, Harmen Liemburg and Jon Rafman inspired me to use material which is already there. And now that I am making a video I’ve also looked at more video performances. But the most importend influence was the stuff that I could find in the streets, they made me think about a good way to show them, which eventually became video.

Does your this project, to you, feel as like it’s your Mona Lisa of your work so far?

I think / I hope that I will make a lot of these projects in the future. But for now it is definitely my ‘Mona Lisa’.

Could you briefly inform us on the subject of your thesis?

My thesis is about the collector in the digital age. It’s about designers and artists who make a choice nowadays to use the internet as a collecting source or they make the choice to use analog methods to collect.

Has your thesis had a certain influence on deciding on the subject of your research assignment? if yes, in what way?

Yes it had a big influence on my research project. It made me look at collections of existing material and this is also what I am doing in my project, but then in my own way. And it also made me realize that there is a lot to find in ‘the analog world’.

To what sense would you like this project, and it’s methodology, to correspond to your practice after graduation?

I really like the way I am working with something that I have found and than use it in a formal study of color, shape, size etc. These kind of studies I would love to keep doing after graduation.

Where did you do your internship?

I did my internship at Raw Color in Eindhoven.

In what way has the experience of doing an internship changed you of your (design)beliefs or (work)habits?

It did not really change it. But it did make me realize even more that graphic design can be used really good in combination with photography, film, textile etc. So it made me open up more to these different ways of working.

Did they serve avocado during lunch?

Hahaha yes they did! And now I am addicted to avocado’s.

Could you inform us on your partner, client and type of assignment for the practical assignment?

I worked together with Kimberley Rutjes on a project for the Stedelijk Museum in Amsterdam. We worked with Carolien Glazenburg of the Stedelijk Museum. We were asked to make a catalog of the posters made for the Stedelijk Museum. It was an overview of the posters made from 1900 till now. The collaboration went really well! We both have our own qualities and we used them. And we made a book which we are both really happy with!

Five years from now, you’ll be doing what?

I hope I have a nice place where I can work for myself and make things that make me happy and hopefully other people too!

Any tips for upcoming graduate students? Or for new students?

Wellll if you become a new student at ArtEZ, really I guess it’s being true to yourself! Make things that you want to make and don’t let other people distract you. Listen to everything everybody has to say but then really make your own choices! AND…. try to relax once in a while. AND ROCK ON!

 

53 minutes w/ jill plaschek

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Could you introduce yourself?

I am Jill Plaschek, 24 years old and living in Arnhem.

How is the whole graduation thing doing it for you?

Sometimes it’s very stressful, I have the constant feeling that everything has to be perfect and my life is over if I’m not graduating.

Could you tell me a little about your research project?

It is about the ‘forgotten’ image collection I collected on my computer. Over the last four years I saved all these images which I really liked and loved but were hidden in my downloads folder, waiting to be forgotten. With this project I am researching different ways to make this collection analogue and make the mass of it visible. Other terms like printing and material research are becoming a new part of my project that way. My goal is to make an installation combining all the images from the collection and beaming my ‘save image to downloads’ behavior.

What was the urgency for you to start this project?

Bring back the love for printing! And to share all the images with others.

What were some important influences for the creation of your project the way it’s constructed currently?

I received a link* from somebody with work from Sulki & Min, they created a kind off office environment with a database which I really liked. That part of making a theatrical setting is really cool I think and something I strive for. Besides that, just everyday situations like everyone collection and browsing and saving and all that, without making things analogue is something that inspired me. Collecting digital images is like collecting air, it’s data, it’s nothing unless you print it.

Check it out: http://www.sulki–min.com/wp/?p=104

Does this project, to you, feel as like it’s your ‘Mona Lisa’ of your work so far?

I t try not to look at it that way, but after all, this is what I worked for basically for four years so it has to be good. And satisfying.

Could you briefly inform us on the subject of your thesis?

It is about multidisciplinarity and interdisciplinarity and the differences between them.

Has your thesis had a certain influence on deciding on the subject for your research assignment? Or are the subjects not related?

Yeah I think so. Graphic design is something that had my interest but there were so many other things that I liked or felt passionate about that’s why I started collecting the images, to get inspired by photography, architecture or fashion. From all these other interests comes the urge to explore multi and interdisciplinarity.

To what sense would you like this project, and it’s methodology, to correspond to your practice after graduation?

The interest for different categories I used to arrange the collection (different disciplines maybe) is something that I would like to work with in the future. I have no clue in what way but I now that graphic design isn’t enough for me. And I’m not saying that graphic design alone is not embracing enough, but I want to explore so many other things.

Could you inform me on your client and type of assignment for the practical assignment?

I worked for MAISON the FAUX. A fashion label consisting of Hans Hutting and Joris Suk (and many other partners) who graduated in 2013 from the fashion department at ArtEZ. I created a logo for them last summer and I thought it would be nice to expand that and design the whole visual identity for them. Really nice experience and something I would like to do in the future as well.

Five years from now, you’ll be doing what?

Working as an online editor for a fashion magazine (or just taking Anna Wintour’s Starbucks order) working together with other young creatives, working for an online platform (or having my own), curating, photographing, having my own gallery/bar/cafe where I sell design. Just creating. Something like that. I don’t know. The world is mine and it scares the sh*t out of me.

Any tips for upcoming graduate students? of for new students?

Put things in perspective.