79 minutes w/ vincent hammingh

Category: Project
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Could you briefly introduce yourself?

I am Vincent.

24 years old.


That’s it I guess.

How is the whole graduation experience doing it for you?

Well my practical assignment and thesis were going really fast, really straight forward. Only with my research project it was a bumpy road. I wasn’t really sure where I wanted to go with this project, but eventually I got back to one of my first ideas.

Could you tell us a little more about you research project?

The project is about internet media taking more and more place into our daily lives. So I’ve made an installation of a supermarket (which I visit daily) where the packs are reacting on my online behaviour, as if you are walking around in this supermarket wearing an Oculus Rift or the Google Glass.

What were some important influences for the creation of your project the way it’s constructed currently? where or from who did you get your inspiration?

Well I noticed that I’m spending a lot of time online and on Facebook I saw a lot of articles on blogs I’m following about the Oculus Rift and articles about Facebook being these kinds of technologies and apps to keep track of us.. I guess..And of course a lot of talking with teachers and other people. I think the last one is maybe the most important one.

Does this project, to you, feel as like it’s your ‘Mona Lisa’ of all of your work so far?

More like a sketch for a Mona Lisa. I can explore many more roads of this project and that’s what I like about it.

Could you tell us a little about your thesis?

My thesis is about the issues of copyright in art and design, and how we could use this as subject of our work. I’m writing about the issues but also about solutions like crowdsourcing and open source.

Has your thesis had a certain influence on deciding on the subject of the research assignment?

I think so. Most of the issues of copyright are because of the internet culture. Copyright was made for printing books and publicing in a physical environment, it doesn’t work that well in a digital environment. So it’s also about the combination of physical culture and internet culture.

How would you like this project, and it’s methodology, to correspond to your practice after graduation?

Well in order to show the effect of packaging that can be projected with different content, I made a monitor that you can slide from left to right and back in front of a physical shelf with products. On this monitor I can project anything I want on those products/packaging. But there are many more things that I can do with this moving monitor and I really like to explore this furter in the future, could be visuals or whole streets projected with different content.



onto Another subject: where did you do your internship?

I did my internship at Machine in Amsterdam. They design a lot for the music business. Record sleeves, festival promotion.

so, In what way has the experience of doing an internship changed you, or your (design)beliefs or (work)habits?

Well I did a lot of animation work at their studio. And I was always convinced that as a graphic designer you should be busy with printed matter as much as you can. But a lot of graphic design will move to the screen, apps and websites getting more popular, so it could be a good thing I learned a lot about animation and design for digital media.

Did they serve avocado during lunch?

YES! hahaha!

Could you inform us on your partner, client and type of assignment for the practical assignment?

I did my practical assignment together with Maartje de Goede. Our client was IABR in Rotterdam. We were asked to design the report they wrote on a concept called Carbon Added Taks Tax.

The collaboration went really well, we are two really different kind of designers. The choices we individually usually make on design and concept came together perfectly and this has brought us to a place where we never would have ended up without each other. Very interesting experience.

What will you be doing in 5 years from now?

Pfhiew difficult one. Whatever the fuck I want I guess.

Any advice or tips for upcoming or new students?

Eehhmmm… Well maybe something that was written on the wall at my internship; BECOME WHAT YOU ARE.

215 minutes w/ doeke wartena

Category: Project
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Could you briefly introduce yourself?

I’m Doeke Wartena, I studied graphic design for two and a half year. Back then i did a lot of monk work that took me hours or days to do. I liked creating things based on rules, always looking at ways to organize content with a reason. We also had information design back then which i really loved. At the end of the 2nd year I also started to learn programming to speed up my workflow. Then in the 3th year I was less able to express myself. The assignments we had were less open for structure or systems i wanted to create. After a while I decided to take a break and come back a year after to continue where I left. During that break I decided it would be better for me to make the switch to interaction design, which is a choice I have never regretted. For the rest, I have a really broad interest that is still growing and it’s always hard for me to narrow it down, which I do try. Also, I’m an extreme perfectionist which isn’t always easy.

Could you tell me how the whole experience is doing it for you?

The experience is really different from the normal assignments we have where there is a 8 week time frame for around 10 assignments. That sounds like a lot of time but having 10 assignments and spending a lot of time looking what others made really narrows it down. Now we have a lot more time to work on a much bigger project. First I didn’t like to work on such long projects cause you can’t move on to the next. I had a bit of a rough start with my research project. After that I restarted almost from scratch and now I figured out I really like to work on such a big project. When I’m graduated I even want to continue working on it.

In that case, does your research project or graduation in general feel like it’s some kind of mona lisa of work you’ve done or will do?

I leave the Mona Lisa far behind.

Could you tell us about your research project?

The work name for it is MarkerMusic. MarkerMusic allows a user to edit a music sequencer and draw sounds with markers. It’s focus is to be intuitive. It’s a combination of both hard– and software. Sheets are used to drawn on which also forms a way to store the music created so it can be used for later reuse and allows quicker modification. For the rest it’s more and instrument then an installation, which means it’s easy to set up. The whole table can be turned into a small suitcase in almost no time.

What were some important influences for this project?

It’s kind of driven away from where it started. It started when i was watching the videoclip Around the World from Daft Punk. A really great clip directed by Michel Gondry (the director of Eternal Sunshine of the Spotless Mind) and with choreography by Blance Li. In this clip there are 5 groups of people. Each group represents an instrument. A group is only performing when the instrument it belongs to is playing. When i saw this i had the idea that the way they move could be converted back to music. They also had a round podium. I converted this idea to basically a round sequencer where tangibles could be used and also be piled up so the height would also be taken into account to create music. I wanted to do this with clay since it’s being a nice “tool” to create stuff. But in the process I got stuck by lack of sound knowledge and ideas of how to translate my idea to reality. The project had some twists in it I’m really happy with and now it’s going in a direction I really like.

Could you tell me a little on the topic of your written thesis?

My thesis is called “Dynamische leesbaarheid in het digitale boek” which translates to “Dynamic readability in the digital book”. The main focus is about how an eye tracker could be used to get information about the way a user reads. This data can be used to make changes to a text format to then measure if the adjustment was an improvement or not. But in my thesis i also handle aspects like time of the day, gps location and ambient noise and several others that can influence reading. It’s a bit hypothetical but not unrealistic. The future will tell how long it takes.

Does the topic of your thesis, to some extend, influence your design beliefs and find it’s way into your research project or other ways of your practice as a designer?

Not really, it’s hypothetical. Although i’m making a system that can improve the typography layout over time. If that works well i would like to see how it works out with people that have dyslexia.

Another bit of digging in the past: could you inform me about your practical assignment and the person you collaborated with?

For the practical assignment i worked on The Venice Biennale Ideological Guide 2013 together with Roel Oortgiesen and Thomas Boland. The project was initiated by artist Jonas Staal to display how the Venice Biennale is influenced by geopolitical relationships from the present and the past. For each participating pavilion a whole team of people gathered statistics and wrote a new opening text to explain the relation between the political situation in the country and the art in the pavilion. We were responsible for making this information available in the form of an application for smartphones. We were in charge of the actual programming of the iOS version of the application as well as the look–and–feel for which we closely collaborated with designer Remco van Bladel. The main function of the application is to show and to compare the gathered information. Another important feature is the map that shows the user’s location, the location of the pavilions and the routes to follow. This can all happen completely offline to prevent roaming costs. There a preset routes for among others the G8 and the Arabic League. When the user follows this routes he can explore the relations between all the pavilions in the route. Remco did some of the coordination among with De Heren van Design and Reneé In der Mauer. We sometimes had meetings together but Roel Oortgiesen had most to do with Remco since Roel was on the design as well. Thomas and me where more focussed on the technical aspect of the application.

Where did you do your internship?

I did my internship at Onformative, a small studio in Berlin that had 4 people back then. Onformative creates a lot of output based on generative design.

Could you maybe tell a little on how doing an internship abroad influenced you and your design beliefs or work habits?

The fact that I did my internship abroad at Onformative didn’t change my design beliefs or work habits. If it was located in the Netherlands it could have done the same. But a really nice and inspiring thing of an abroad internship is the fresh input you get from being somewhere else for a long time. We went out for lunch everyday cause it’s way more affordable there then it is here. Such a thing breaks the day really nice and is more cozier.


Did they serve avocado during lunch in Berlin?

In berlin you go out for lunch to eat avocados. But my addiction was Vietnamese soup

Could you speculate on what you would like to be doing five years from now?

I would like to freelance 2 days in the week, work on my own projects 2 days a week and teach one day a week.

do you have any tips or pointers for upcoming graduation students based on your own experience?

weeks of programming can save hours of thinking.

51 minutes w/ styn geurts

Category: Project
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Hey, could you briefly introduce yourself?

I’m Styn, a 26 years old male.

Recognizable: the dude with a black shirt.

Ok, so how is the whole graduation experience doing it for you?

It’s going “great”, love it!

Positive thoughts.

Would you tell us about your research project?

My research project is about the struggle which I have with my smartphone and how it controls me.

Or how I control it and I’m trying to translate it back to a machine.

In the proces its hard to translate it to a form that wouldn’t become really judgemental. I don’t want to tell people “put your phone away!”, I just wanted to slow the dialogue we have with the device and how we revolve around it. Do we control the device or does the device control us?

What were some important influences for the creation of your project the way it’s constructed currently?

The biggest influence was me, that I really did not want to make a book. There is so much cool stuff going on in the whole open source DIY scene. I want my graduation project to be an experiment in that scene.

I can’t control all of the variables of the thing I’m building. Because I don’t know enough about it, but I don’t mind. I like the journey in it. To create a tool that tells my concept in a more or less “original” way.

Does your graduation, to you, feel as like it’s your ‘Mona Lisa’ of work so far?

Oh no. More like a the work of a toddler who’s trying to create the mona lisa, and has fun while doing so. It’s all about the journey. I’m less interested in the total outcome. I want to see where I stand as a designer. It feels like I’m testing myself. What kind of a designer I am *em dash*.

Onto another project: could you briefly inform us on the subject of your thesis?

My thesis is about drawing machines and whether or not a machine that is capable of recreating, has got aura.

So, your thesis has had a certain influence on deciding on the research assignment I guess?

To be honest, not really. I had to write about something I guess.

To what sense would you like this project, and it’s methodology, to correspond to your practice after graduation?

I hope to keep building stuff in the future. I don’t want to become a designer that sits at his desk 24/7.

Where did you do your internship?

My internship was at EDHV in Eindhoven.

In what way has the experience of doing an internship changed you, or your (design)beliefs or (work)habits?

What I learned at EHDV is how important it is to really look at your own work and filter it for what it’s worth, and if you are researching to go as deep as possible, to blow your client away.

But the most important thing I learned by EDHV is how I would not run my business. Don’t get me wrong, I have a massive respect for Remco van de Craats and for how he made EDHV a successful company. But I wouldn’t wanted to do the way he does it. I never felt at ease there.

Did they serve avocado during lunch?

Only if Raw Color was there.

Ok, next project. Could you inform us on your partner, client and type of assigment for the practical assignment?

I am working with Jolinde. Our project is to make a reference book for Facing Pages. Facing Pages is a magazine festival here in Arnhem. It went well, we had a lot of fun. The assignment is nice because you are working with beautiful magazines and we got free tickets to Facing Pages!

Could you perhaps elaborate a little on your whole ‘GDA Experience’ as to how you’ve experienced over all in the last 4 years?

It was ok. It’s a miracle I didn’t die of a caffeine overdose. I wish I started in the first year now, instead of 4 years ago. And maybe then, I would start studying Interaction Design. The lessons they get now seem really awesome with all the programing stuff.

Five years from now, you’ll be doing what?

Designing the new identity for McDonald’s or Burger King.

Last question; any tips for upcoming graduate students, or new students?

A 6 is comparible to a 10. They’re only grades. In the end they are worthless.

63 minutes w/ dominiek kampman

Category: Project
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Could you introduce yourself?

I am Dominiek Kampman, 22 years old, I live in Arnhem. After de HAVO I immediately started Graphic Design in Arnhem.

How is the whole graduation experience doing it for you?

I like it very much that I was able to make my own planning and therefore I was able to plan the talks whenever I was ready for it. That meant that one week I was experimenting and the other week I was talking about the work I had done the before with the teachers.

Could you tell us something about your research project?

My research started from a fascination for numbers and figures. It might sound a little vague, but I count things, not compulsive though. From this fascination arose a research to classification systems/planning systems/taxonomies. One of those classification systems which particularly fascinates me is the Dewey Decimal System, a system which is used by about 200,000 libraries in over 135 countries. According to the system, all the knowledge can be divided into the numbers 000 and 999. Every numher has it’s own design. Another classification system is the ISBN–number system, in which every book has it’s own registration number. This system consists of 13 figures which are divided into 5 elemnts. You could say that this system is more based on the external of a book. With reference to these two planning systems I have developed a designmethod which can be used to design books/bookcovers.

What were some important influences for the creation of your project the way it’s constructed currently?

The book ‘The Library of Babel’ by Jorge Luis Borges has been very important to me, a lot of seign choices were made based on this book. Also, the article ‘Anti–Encyclopedia: Fom Poetic Disorder to Political Anti–order (and back again) from Metropolis M. And I found a lot of inspiration in the works of Sol Lewitt, George Widener, On Kawara, Hanne Darboven and Channa Horwitz as they all seem to have the seem fascinatin for systematics, but also an obsession for numbers/figures.

Does your research project, to you, feel as like it’s your Mona Lisa of your work so far?

There are always some projects which you are more content about than others, this is certainly one of the porjects which I have had a lot of fun with while doing it and in which I could totally do my own thing. I hope that my Mona Lisa of my work is yet to be made or could be further developed in the future! I don’t feel like I’m already done with this project, so to say, and once you experience making your Mona Lisa, I think that project should be outdone.

Could you tell us something about your thesis?

The title of my thesis is ‘Between Provocation and Engagement’. In three chapters; the scandal artist, the discussion designer and the political activist, I discuss different types of artists and I determine the dividing line between these concepts.

Has your thesis had a certain influence on deciding on the subject of the research assignment?

Not, the projects are not connected at all.

To what sense would you like your project, and it’s methodology, to correspond to your practice after graduation?

I work very systematically (which comes forward in my research project). I want to continue to use rules or methods to come to a certain design. Besides that, I hope to continue to have fun in designing, this is probably my biggest incentive I think.

Where did you do your internship?

Mainstudio in Amsterdam. I liked it very much that you can finally practice what you’ve been taught over the last years. And I feel like ArtEZ has prepared us well for that. Mainstudio works in several design disciplines. For instance, I have worked on an architectural book, a publication for an artist, but also on an identity for a fashion designer. Edwin van Gelder (my attendant) has done a lot of book designs, which he has taught me a lot about.

In what way has the experience of doing an internship changed you of your (design) beliefs or (work)habits?

It taught me to talk more about your designs during the process. At school I was very much focust which caused me to stall sometimes. While talking about it with others you get new ideas or views which is a faster working method. You learn from someone elske and the way someone else looks at your work.

Did they serve avocado during lunch?

Oh yes they did! Yummy!

Could you inform us on your partner, client and type of assignment for the practical assignment?

I got the assignment to design a publication with the content that the IABR gave us. I worked on it together with Rianne Hulshof. We had barely talked to each other before we got to work on this but I think the collaboration went really well actually.

5 years from now, you’ll be doing what?

Hopefully I will have completed a master, and for the rest of that; all the options are open.

Any tips or advice for upcoming graduate or new students?

Have fun, plan well, get some sleep, stand behind your work.