73 minutes w/ rianne hulshof

Category: Project
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Hi, could you briefly introduce yourself?

Hi! Yeah, sure. I’m Rianne, 24 years old and I live in Velp. In my sparetime I like all things an art academy like ArtEZ hates.

So Rianne, how is the whole graduation experience doing it for you?

Maybe it’s kind of cliche to say it like this, but it’s pretty much the best time of the entire education. It’s nice to finally do something I want to do and research instead of finding a way in an assignment a teacher gives you.

Would you tell us about your research project?

My research project is about the North Pacific Garbage Patch, which is an area in the Pacific Ocean where all the plastic in the world ends up and defragments into smaller and smaller particles. The media often describe the Garbage Patch as a ‘soup’ or an island and that’s what got me. Of course it isn’t really an island as such, but what if it was? So out of an entire ocean of reports I picked the most reliable information and created a scenario of circumstances out of it, under which I designed an island. That island is —due to wind and sea currents— floating to the Economic Zone of Hawaii, where, after crossing that border, the plastic becomes America’s problem. Of course America doesn’t want the plastic, because it’s expensive to clean, etc and not all of it is coming from America. Then I found an article about a Dutch company who developed a machine that can produce oil out of plastic. And that’s really interesting, because that would mean that the plastic isle would become some sort of floating oil field.

What where some important influences for the creation of your project the way it’s constructed currently?

I studied a lot of nautical charts and a book called ‘The Pocket Atlas of Remote Islands’.

Other books that inspired me where ‘Hyperobjects’ and ‘Moby Duck’. And what also really helped me was talking to as many people as possible, varying from teachers and classmates to my family and friends.

Does your graduation, to you, feel as like it’s your Mona Lisa of work so far?

Haha, ehm, well I haven’t thought of it like that, but yeah in some way it does.

Well, let’s move over to another project. Could you briefly inform us on the subject of your thesis?

The subject of my thesis is collective authorship and the way your role as author, either as a designer or an artist, shifts when you let your audience participate in your work.

Has your thesis had a certain influence on deciding on the research assignment? If yes, in what way?

No not at all. I think the projects couldn’t be more different.

To what sense would you like your this project, and it’s methodology, to correspond to your practice after graduation?

Well, I would like to specialize more in making maps and continue researching the subject
of my thesis.

Another subject: Where did you do your internship?

My internship was at Atelier van Wageningen and their typefoundry Novo Typo in Amsterdam.

In what way has the experience of doing an internship changed you, or, your (design) beliefs or (work)habits?

I learned to not be afraid to stay closer to myself.

Did they serve avocado during lunch?

Hahahaha, no.

But Mark did offer to serve avocado though, because he didn’t want me to miss out on my classmates.

Could you inform us on your partner, client and type of assigment for the practical assignment?

My partner for the practical assignment is Dominiek Kampman, our client was the IABR (International Architecture Biennial Rotterdam) and we had to design a publication on Carbon Added Tax.

Carbon Added Tax is an interesting subject and I have some sort of scientific background, so I enjoyed combining ‘science’ with graphic design.

What will you be doing in 5 years from now?

Work as a graphic designer, I hope.

Ok. Last question: Any tips for upcoming graduate, or new students?

Pick a subject that’s close to yourself, because you’ll get a lot of comments from a lot of people and then you still have to stay enthusiastic about your project. Train yourself to stay awake all night, haha!

53 minutes w/ ruby bouwmeester

Category: Project
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Could you briefly introduce yourself?

Hi I’m Ruby, 23 and I live in Arnhem with my two cats and boyfriend.

How is the whole graduation experience doing it for you?

I graduated this January, so it’s a bit different for me. But I’m glad all the chaos is over now and I can go to this exhibition stress–free. But the last year was definitely the best of all, you have developed a sense of style that works for you as a graphic designer and you know better in which direction you want to work.

Could you tell us about your research project?

My research project is about The Language of Flowers, also sometimes called Floriography. It is a means of cryptological communication through the use or arrangement of flowers. At it’s highest point in 19th century Victorian England it was used to send a coded or secret message allowing the sender to express feeling that could not be spoken aloud. Every emotion or feeling could be translated back to a plant or flower. For example oak leaves means bravery, or a yellow rose means jealousy. To translate this subject into graphic design I looked at a technique where only natural elements are used, and where the plants themselves are part of the printing technique. That is why I decided to experiment with eco dyeing. Eco dyeing is a very old printing technique where the dyes or colorants are derived from plants or flowers. These plants leave an imprint of their outlines and / or colors on a surface.

In Floriography every emotion is related to a certain flower. So with that in mind I designed silk scarves and created my own ink that could literally carry out the heaviness of the sentiments in percentage (momentary/long–lasting).

What were some important influences for the creation of your project the way it’s constructed currently?

My interest in Dead Media, communication forms and print design.

Does your graduation, to you, feel as like it’s your Mona Lisa of work so far?

I think with the graduation project you really get the chance to show who you are as a graphic designer because you have been given a long time to work on one project with a subject that you came up with yourself.

Could you briefly inform us on the subject of your thesis?

It’s about social–political mapping.

Has your thesis had a certain influence on deciding on the research assignment?If yes, in what way?

No not really, but I’ve described a lot of 19th century maps in my thesis so I must really like things from the past.

To what sense would you like this project, and its methodology, to correspond to your practice after graduation?

I would like to work as a print designer, to combine graphic design with textile and fashion.

Where did you do your internship?

Mainstudio, Amsterdam

In what way has the experience of doing an internship changed you of your (design)beliefs or (work)habits?

I liked working in a nice environment. It was sort of a confirmation for yourself to see that you had chosen the right study.

Did they serve avocado during lunch?

Haha yes.

Could you inform us on your partner, client and type of assigment for the practical assignment?

Together with Lynn van Gijzel I’ve made a publication for 1001 publishers, called Meesterwerken en Meesterzetten by Frank Reijnders.

Five years from now, you’ll be doing what?

Work some place nice hopefully and maybe I’ll be living in Belgium.

Any tips for upcoming graduate students?

Don’t hesitate to long with the subject you want to choose for your graduation project. Find something that you really can relate to in all aspects and make sure you have enough time for sketches and tests.

79 minutes w/ vincent hammingh

Category: Project
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Could you briefly introduce yourself?

I am Vincent.

24 years old.

(more?)

That’s it I guess.

How is the whole graduation experience doing it for you?

Well my practical assignment and thesis were going really fast, really straight forward. Only with my research project it was a bumpy road. I wasn’t really sure where I wanted to go with this project, but eventually I got back to one of my first ideas.

Could you tell us a little more about you research project?

The project is about internet media taking more and more place into our daily lives. So I’ve made an installation of a supermarket (which I visit daily) where the packs are reacting on my online behaviour, as if you are walking around in this supermarket wearing an Oculus Rift or the Google Glass.

What were some important influences for the creation of your project the way it’s constructed currently? where or from who did you get your inspiration?

Well I noticed that I’m spending a lot of time online and on Facebook I saw a lot of articles on blogs I’m following about the Oculus Rift and articles about Facebook being these kinds of technologies and apps to keep track of us.. I guess..And of course a lot of talking with teachers and other people. I think the last one is maybe the most important one.

Does this project, to you, feel as like it’s your ‘Mona Lisa’ of all of your work so far?

More like a sketch for a Mona Lisa. I can explore many more roads of this project and that’s what I like about it.

Could you tell us a little about your thesis?

My thesis is about the issues of copyright in art and design, and how we could use this as subject of our work. I’m writing about the issues but also about solutions like crowdsourcing and open source.

Has your thesis had a certain influence on deciding on the subject of the research assignment?

I think so. Most of the issues of copyright are because of the internet culture. Copyright was made for printing books and publicing in a physical environment, it doesn’t work that well in a digital environment. So it’s also about the combination of physical culture and internet culture.

How would you like this project, and it’s methodology, to correspond to your practice after graduation?

Well in order to show the effect of packaging that can be projected with different content, I made a monitor that you can slide from left to right and back in front of a physical shelf with products. On this monitor I can project anything I want on those products/packaging. But there are many more things that I can do with this moving monitor and I really like to explore this furter in the future, could be visuals or whole streets projected with different content.

 

 

onto Another subject: where did you do your internship?

I did my internship at Machine in Amsterdam. They design a lot for the music business. Record sleeves, festival promotion.

so, In what way has the experience of doing an internship changed you, or your (design)beliefs or (work)habits?

Well I did a lot of animation work at their studio. And I was always convinced that as a graphic designer you should be busy with printed matter as much as you can. But a lot of graphic design will move to the screen, apps and websites getting more popular, so it could be a good thing I learned a lot about animation and design for digital media.

Did they serve avocado during lunch?

YES! hahaha!

Could you inform us on your partner, client and type of assignment for the practical assignment?

I did my practical assignment together with Maartje de Goede. Our client was IABR in Rotterdam. We were asked to design the report they wrote on a concept called Carbon Added Taks Tax.

The collaboration went really well, we are two really different kind of designers. The choices we individually usually make on design and concept came together perfectly and this has brought us to a place where we never would have ended up without each other. Very interesting experience.

What will you be doing in 5 years from now?

Pfhiew difficult one. Whatever the fuck I want I guess.

Any advice or tips for upcoming or new students?

Eehhmmm… Well maybe something that was written on the wall at my internship; BECOME WHAT YOU ARE.

101 minutes w/ britte hietkamp

Category: Project
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Could you introduce yourself?

My name is Britte Hietkamp, 23 years old and one of the students of Graphic Design who will graduate. (Of course otherwise you wouldn’t ask me)

How is the whole graduation experience doing it for you?

Euhm.. Like a roller coaster, it’s going fast, it has his ups and downs. But is nice to work on your own project with all it’s freedom. And it’s nice to work within a group of students who are very supportive. There is no competitive feeling to each other, everyone is wiling to help an other. It’s doing good to work in such a nice atmosphere.

Could you tell a little about your research project?

My project is about ‘the convertibility(?) of people, especially of an individual. I started my research with my profile. Four years a go I left my home, Leek (Groningen) and moved to Arnhem. I went back after those years and searched for the people who took over my routines. For example; Dieuwertje Bijnagte and Enrico Wardenier were hired to take over my hours at the restaurant where I worked. Another example; My little brother moved to my room. In total I found sixteen people – I call them the ‘identities’ – who filled a piece of me. Those identities together are a representation of the profile… how, not ready yet.

Those identities together are a representation of the profile, the personage. So; Profile= Identities= Personage. What will be shown at the exhibit is the search to the identity of the personage. For this I used a database which I made of facial parts from the identities. With my database you can make over millions different ‘new’ people. But imagine that when you have a little bigger database you could make every person in the world, with relative smalla database.

What were some important influences for the creation of your project the way it’s constructed currently? Any particular designers or artworks or books or anything that you consider inspiration for this project?

Hans op de Beeck was a big inspiration for me. Especially the artwork ‘Staging Silence (2)’. Actually, the introduction text of his show besides his work was a starting point for my project.

What do we create to provide ourselves an identity and to make ourselves comfortable? How do we cope in a world that is increasingly difficult to understand and in which a human being seems to be replaceable?

Does this project, to you, feel as like it’s your ‘Mona Lisa’ of all of your work so far?

haha, maybe it does.

Could you briefly inform me on the subject of your thesis?

My thesis is about how individual authorship is making collective authorship within (graphic design) studio’s and (graphic design) collectives.

Has the subject of your thesis had a certain influence on deciding on subject of the research assignment? Or are they not related at all?

It wasn’t my starting point but in a certain way it’s very related. It’s both about making one identity from individuals.

 

To what sense would you like your research project, and it’s methodology, to correspond to your practice after graduation?

After graduating I still want to explore the little stories and invisible phenomenons within my free work. And I also want to use and explore a lot of different mediums, materials and technics

Where did you do your internship?

I did my internship at Kossmann.deJong in Amsterdam. It’s a big office and they call themselves exhibition architects. Their clients are mostly museums like the ‘Gemeente Museum Den Haag’ but they also work for Schiphol (they do the interior design) and the biggest project they worked on during my internship was the for the National Military Museum’. Most of those projects have a duration of multiple years.

In what way has the experience of doing an internship changed you of your (design)beliefs or (work)habits?

Ehm.. I am more organized and structured now but the most important thing I learned is to stand up for my own opinion and beliefs. The beliefs itself didn’t change.

Did they serve avocado during lunch?

Haha, yes they did… and now I’m addicted to it. They’re at it’s best when they are a little bit smooth on freshly baked brown bread with a fried egg on top.

Could you inform us on your partner, client and type of assignment for the practical assignment?

Together with Joëlle Terlouw I designed a catalogus of the archive of announcement posters for the exhibition from the Stedelijk Museum Amsterdam. We used 700 posters and came up with a structure to use two ways of navigation (date and alphabetical). When you read the book on a normal way you’re following the navigation ordered on date. The alphabetical posters are turned 90*, so when you turn the book you can follow this way of navigation. The outcome of this structure is that when you’re looking for a poster of let’s say Wim Crouwel, you can be surprised with a poster next to Wim Crouwel from a total different designer of another year. So the reader can explore, but the book also functioned as a good research book because you can choose the context of a poster by choosing the navigation. The three indexes are very useful to navigate, look things up, but als give you a nice overview of the amount of posters. The collaboration with Joëlle couldn’t be better and I am very proud of the result.

What will you be doing in 5 years from now?

Well.. I hope to do a combination of challenging design projects and teaching/give workshops to teenagers and children. But first I want to explore myself more as a Graphic Designer by a nice studio.

Any tips for upcoming graduate students? or for new students?

Be true to yourself and explore!